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filler@godaddy.com
Revitalizing Retail: From Fragmented to Unified
The Challenge
A leading omnichannel retailer across North America and Europe set out to modernize its tech stack, moving from fragmented legacy systems to Oracle Fusion Cloud ERP and Microsoft Dynamics 365.
But six months in, momentum had stalled:
- Users disengaged – Business teams felt excluded from early design decisions, leading to low adoption and distrust.
- Outdated documentation – Patchwork legacy processes lacked clarity and consistency.
- Broken integrations – POS, ERP, and CRM weren’t reliably connected.
- Dirty legacy data – Customer, pricing, and product data was inconsistent and incomplete.
- Rigid old systems – Batch-heavy architecture and outdated hardware dragged performance down.
The project was at risk of failure—and the retailer’s digital ambitions along with it.
Our Hands-On Approach
1. Human-Centered Reboot
We re-engaged the business through department-specific workshops (store ops, finance, eCommerce, procurement, IT) and rebuilt trust with a Transformation Council of power users. Together, we aligned shared KPIs—from system uptime to time-to-serve on the sales floor.
2. Unified Documentation & System Map
We replaced scattered manuals with a central Notion hub that included:
- Before/after process flows
- Integration blueprints (CRM ↔ ERP ↔ POS)
- Data ownership and glossary (“active SKU” defined consistently across regions)
We also recorded SME walkthroughs to capture and preserve tribal knowledge.
3. Integration Overhaul
We retired brittle point-to-point connections and introduced a modular service layer powered by Oracle Integration Cloud (OIC), with:
- Standardized CRM → ERP order flows
- Real-time pricing & availability sync
- API-based batch jobs on Exadata for promotions & forecasting
- Proactive error handling via Oracle Logging Analytics and Azure Monitor
4. Scalable Cloud Buildout
We migrated financials, supply chain, and procurement to Oracle Fusion, secured by OCI native tools (Vault, Identity Zones). A sandbox → pilot → rollout model ensured safe scaling, with event-driven updates cutting latency.
5. Adoption & Enablement
To embed change, we launched:
- Role-based learning paths in Microsoft Viva + Oracle Guided Learning
- Mobile microlearning (“How to approve an invoice on the go”)
- Live adoption dashboards tracking usage by region and role
The Results
⏱️ Project timeline realigned – Milestones back on track within 8 weeks of our engagement
👥 +45% user engagement – Post-launch surveys showed users felt “heard” and “supported”
📊 +35% increase in data accuracy – Product and customer records cleaned and governed from the start
🔗 100% of key integrations stabilized – With reusable patterns for future enhancements
🚀 Cloud scale unlocked – Exadata + Oracle Fusion handled seasonal spikes with zero downtime during Black Friday
Why This Works
We didn’t just fix broken tech—we re-centered the program around people, clarity, and trust. By pairing Oracle Fusion’s enterprise backbone, Exadata’s performance, and Dynamics 365’s customer-first view with strong change management, the retailer unlocked a transformation that’s built to last.